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Bibliography of Source Material
 recommends the following publications to learn more about our core subjects.
STRATEGIC MANAGEMENT
- Carlzon, Jan - Moments of Truth; Harper-Collins, 1987
- Champy, James - Reengineering Management; Harper-Collins, 1995
- Gouillart, Francis & Kelly, James - Transforming the Organization; McGraw-Hill, 1995
- Peters, Tom & Waterman, Robert - In Search of Excellence; Warner, 1984
- Peters, Tom - Thriving on Chaos; Knopf, 1987
BEST PRACTICES
- Berry, Thomas - Managing the Total Quality Transformation; McGraw-Hill, 1991
- Bradley, Bill - Values of the Game; Artisan, 1998
- Collins, James & Porras, Jerry - Built to Last: Successful Habits of Visionary Companies; Harper, 1994
- Covey, Stephen - The Seven Habits of Highly Effective People; Simon & Schuster, 1989
- Senge, Peter - The Fifth Discipline: The Art & Practice of the Learning Organization; Doubleday, 1994
- Slater, Robert - Jack Welch & The GE Way; McGraw-Hill, 1998
TEAM-BUILDING
- Katzenbach, Jon & Smith, Douglas - The Wisdom of Teams; Harper-Collins, 1993
- Marriot, J. W. & Brown, Kathi Ann - The Spirit to Serve; Harper-Collins; 1997
LEADERSHIP
- Bennis, Warren - On Becoming a Leader; Addison-Wesley, 1989
- Bennis, Warren & Nanus, Bert - Leaders; Harper, 1984
- Covey, Stephen - Principle-Centered Leadership; Simon & Schuster, 1990
- DePree, Max - Leadership is an Art; University of Michigan Press, 1988
- DePree, Max - Leadership Jazz; Dell, 1989
- Jager, Rama Dev & Ortiz, Rafael - In the Company of Giants; McGraw-Hill, 1997
- McCormack, Mark - What They Still Don't Teach You at Harvard Business School; Bantam, 1989
- O'Neil Data Systems - Profiles of Leaders and Successful People; Investor's Business Daily, 1994
- Phillips, Don - The Founding Fathers on Leadership: Classic Teamwork in Changing Times; Warner, 1997
ENTREPRENEURSHIP
- Adams, James - The Care & Feeding of Ideas; Addison-Wesley, 1986
- Csikszentmihalyi, Mihaly - Creativity; Harper-Collins, 1996
- Hawken, Paul - Growing a Business; Simon & Schuster, 1988
- LeBow, Rob - A Journey into the Heroic Environment; Prima, 1990
- Michalko, Michael - Thinkertoys; Ten Speed Press, 1991
- Schultz, Howard & Yang, Dori Jones - Pour Your Heart Into It; Hyperion, 1997
- Schwab, Les - Pride in Performance; Maverick, 1986
- Shechtman, Morris - Working Without a Net; Prentice Hall, 1994
STRATEGIC MARKETING & BRAND IDENTITY
- Campbell, Joseph, with Moyers, Bill - The Power of Myth; Doubleday, 1988
- Frankl, Viktor - Man's Search for Meaning (4th Edition); Beacon, 1992
- Lash, Linda - The Complete Guide to Customer Service; Wiley, 1989
- Ries, Al & Trout, Jack - The 22 Immutable Laws of Marketing; Harper-Collins, 1993
CHANGE MANAGEMENT
- Bandura, A. - Neurobiology of Learning, Emotion & Affect; Raven Press, 1991
- Bridges, William - Transitions; Addison-Wesley, 1980
- Brodie, Richard - Getting Past OK: A Straightforward Guide to Having a Fantastic Life; Warner, 1995
- Goleman, Daniel - Emotional Intelligence; Bantam, 1995
- Jung, Carl - Psychological Types; Harcourt, 1923
- Maslow, Abraham - Motivation and Personality (2nd edition); Harper, 1970
- Prochaska, James & Norcross, John & DiClemente, Carlo - Changing for Good; Avon, 1994
- Wheatley, Margaret - Leadership and the New Science; Berrett-Koehler, 1994
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